I currently use several tools that have substantially upgraded our market competitor evaluation analysis:
- SEO tools to monitor other companies' search rankings
- Mention tracking platforms to monitor competitors' online presence
- Website analysis solutions to track updates to their online presence
- Email capture to get their promotional messages
Half a year into operations, our sales were disappointing. It wasn't until I happened to a comprehensive report about our niche that I realized how ignorant I'd been to the business environment around us.
After considerable time of disappointing connection with their potential customers, their optimized platform approach produced a significant improvement in engagement and a substantial boost in website traffic.
Important components included:
- RTL interface adaptation that retained accessibility
- Language-specific typography
- System enhancement for both linguistic approaches
- Instant tongue toggling without software relaunch
Essential features:
- Keeping human engagements for trust-development
- Computerizing operational processes for efficiency
- Creating natural flows between automated and traditional touchpoints
- Respecting demographic tendencies
I recommend organizing competitors as:
- Direct competitors (offering nearly identical products/services)
- Peripheral competitors (with partial similarity)
- New disruptors (new businesses with game-changing capabilities)
Assisting a food brand, we established a publication approach that balanced local flavors with international quality, resulting in interaction levels two hundred eighteen percent better than their previous approach.
Powerful techniques included:
- Industry reports with locally-relevant statistics
- Executive interviews with prominent Saudi experts
- Success stories from Kingdom-based work
- Virtual events exploring locally-relevant challenges
After years of traditional approaches, their thoughtfully implemented transformation generated a one hundred eighty-seven percent growth in process effectiveness and a one hundred fifty-six percent rise in client happiness.
Effective approaches:
- Working with Saudi technology providers
- Adapting solutions for Saudi digital ecosystem
- Encouraging skill development to local talent
- Engaging in Kingdom digital programs
For a store group, we created a blended methodology that combined computerized enhancement with conventional importance of personal interaction. This approach improved client happiness by over one hundred sixty percent while generating activity optimizations.
For a investment client, we created a content series about family financial planning that included Islamic financial principles. This content exceeded their earlier generic money guidance by four hundred seventeen percent in connection.
I dedicate at least two hours each week analyzing our competitors':
- Digital organization and user experience
- Blog posts and content calendar
- Digital channels engagement
- Customer reviews and ratings
- Keyword approach and performance
Begin by listing ALL your competitors – not just the well-known ones. In our analysis, we discovered that our biggest threat wasn't the famous business we were tracking, but a emerging business with an unique approach.
For a healthcare provider, we converted their reading-intensive wellness content into visual storytelling with visual elements. This technique enhanced their material readership by over two hundred percent.
I use a straightforward spreadsheet to monitor our competitors' rates adjustments on a regular basis. This has helped us to:
- Spot periodic discount patterns
- Notice special offer strategies
- Grasp their cost structure
Key considerations:
- Engaging spiritual guides in evolution planning
- Honoring prayer times in deployment schedules
- Building gender-appropriate development activities
- Highlighting connection with Saudi goals
Through comprehensive research for a store chain, we found that posts released between night time dramatically outperformed those shared during traditional peak hours, generating one hundred forty-three percent greater engagement.
For a retail client, we developed an platform that carefully combined international standards with locally relevant aesthetic features. This approach enhanced their user acquisition by one hundred twenty-seven percent and engagement by 93%.
For a financial customer, we created a advanced dual-language architecture that automatically adjusted layout, controls, and information presentation based on the chosen language. This strategy increased their user engagement by 183%.
For a industrial company, we implemented a transformation methodology that emphasized workforce integration. This technique decreased pushback by 76% and expedited acceptance by one hundred eighty-three percent.
After extended periods of disappointing engagement with their international application, their new Kingdom-specific application produced a 243% growth in downloads and a substantial rise in daily activity.